{"id":7229063037078,"title":"Sony Alpha A7IV","handle":"sony-alpha-a7iv","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe populair Sony a7 III has now received the long awaitede opdate! The Sony a7 IV.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!-- TABS --\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe new Sony a7IV Mirrorless Digital Camera Body has been designed from the ground up to create the definitive full frame hybrid in the mirrorless E-mount range. Sony has included a completely new 33 Megapixel full frame back illuminated CMOS sensor inside a new body design, with technology ported over from their flagship Alpha 1 and A7S III camera. The a7 IV harnesses the power from the latest Bionz XR engine and boasts a fully articulating LCD touchscreen, ideal for vloggers, videographers, portrait and wedding photographers and any other content creators. The new Sony a7IV contains a wide range of improvement from its predecessor including blistering speed improvements, better and faster Autofocus and useability enhancements across the board.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003eNew 33 Megapixel full frame back-illuminated Exmor R CMOS sensor\u003c\/p\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eLatest generation Bionz XR image processing engine\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eImproved low light performance and noise management with native ISO 100 to 51,200 (expandable to 204,800 for stills and 102,400)\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUpgraded 5.5 stops 5-axis in-body image stabilisation system\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003e10fps continuous shooting with AF\/AE Tracking, now up to f\/22\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUninterrupted shooting with over 828 JPEG + RAW images\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eDual card slots with 1x CFexpress Type A and SD UHS II\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003e759 AF points (94% coverage) with 30% AF-S speed improvement\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eReal-time Eye AF for Human\/Animal\/Bird\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eFully articulating 1.03 million-dot Vari-angle LCD touchscreen and new touch menu\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eNew dial with Stills\/Movie\/Slow and Quick Motion\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUpgraded 3.69 million-dot OLED viewfinder\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eImproved grip\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eBetter connectivity with Digital Multi-Interface (MI) Shoe, USB Type-C, 1000Base-T Ethernet, 5GHz WiFi, and HDMI Type-A\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eRemote control and focusing with Imaging Edge App\u003c\/p\u003e\n\u003c\/article\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003carticle class=\"pair\"\u003e\n\u003ch4\u003eKey Movie features\n\u003c\/h4\u003e\n\u003cp\u003e4K\/60p in Super 35 format with full pixel readout without binning\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eFull frame 7K oversampling 4K\/30p\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eFull HD 120p\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003e10bit 4:2:2 with All-Intra compression, XAVC-HS \/ H.265 at a max bitrate of 600Mbps\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eS-Log3 and additional S-Cinetone with 15+ stops of dynamic range\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eTop panel video record button\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUnique Sony AF assist from the FX6 Cinema Line with breathing compensation and focus map\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eLive stream via USB\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","published_at":"2021-11-03T14:34:43+01:00","created_at":"2021-10-29T10:11:16+02:00","vendor":"Sony","type":"Digital Cameras","tags":["for whom:Beginners","for whom:Hobbyists","for whom:Professionals","Good For: Astrophotography","Good For: Cinematography","Good For: Documentary","Good For: Food","Good For: Indoors","Good For: Instagram","Good For: Interviews","Good For: Live streaming","Good For: Night","Good For: Portraits","Good For: Real estate","Good For: Safari","Good For: Sports","Good For: Vlogging","Good For: Wedding","Good For: Wildlife","Good For: Youtube","Max video resolution:4K","mount:Sony E","partner:click-svendborg","purchase: 18919.20","sensor:Full Frame","type:Mirrorless","vendor:Sony"],"price":127920,"price_min":127920,"price_max":315920,"available":false,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41027258253462,"title":"1 month","option1":"1 month","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Sony Alpha A7IV - 1 month","public_title":"1 month","options":["1 month"],"price":315920,"weight":800,"compare_at_price":null,"inventory_management":"shopify","barcode":""},{"id":41027258286230,"title":"3 month","option1":"3 month","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Sony Alpha A7IV - 3 month","public_title":"3 month","options":["3 month"],"price":191920,"weight":800,"compare_at_price":null,"inventory_management":"shopify","barcode":""},{"id":41027258318998,"title":"6 month","option1":"6 month","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Sony Alpha A7IV - 6 month","public_title":"6 month","options":["6 month"],"price":127920,"weight":800,"compare_at_price":null,"inventory_management":"shopify","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0274\/0509\/0954\/products\/rent-sony-a7-iv-on-wedio.jpg?v=1635761538"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/0509\/0954\/products\/rent-sony-a7-iv-on-wedio.jpg?v=1635761538","options":["Minimum subscription"],"media":[{"alt":null,"id":23820723257494,"position":1,"preview_image":{"aspect_ratio":1.506,"height":1080,"width":1626,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0274\/0509\/0954\/products\/rent-sony-a7-iv-on-wedio.jpg?v=1635761538"},"aspect_ratio":1.506,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0274\/0509\/0954\/products\/rent-sony-a7-iv-on-wedio.jpg?v=1635761538","width":1626}],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe populair Sony a7 III has now received the long awaitede opdate! The Sony a7 IV.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!-- TABS --\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe new Sony a7IV Mirrorless Digital Camera Body has been designed from the ground up to create the definitive full frame hybrid in the mirrorless E-mount range. Sony has included a completely new 33 Megapixel full frame back illuminated CMOS sensor inside a new body design, with technology ported over from their flagship Alpha 1 and A7S III camera. The a7 IV harnesses the power from the latest Bionz XR engine and boasts a fully articulating LCD touchscreen, ideal for vloggers, videographers, portrait and wedding photographers and any other content creators. The new Sony a7IV contains a wide range of improvement from its predecessor including blistering speed improvements, better and faster Autofocus and useability enhancements across the board.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003eNew 33 Megapixel full frame back-illuminated Exmor R CMOS sensor\u003c\/p\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eLatest generation Bionz XR image processing engine\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eImproved low light performance and noise management with native ISO 100 to 51,200 (expandable to 204,800 for stills and 102,400)\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUpgraded 5.5 stops 5-axis in-body image stabilisation system\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003e10fps continuous shooting with AF\/AE Tracking, now up to f\/22\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUninterrupted shooting with over 828 JPEG + RAW images\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eDual card slots with 1x CFexpress Type A and SD UHS II\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003e759 AF points (94% coverage) with 30% AF-S speed improvement\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eReal-time Eye AF for Human\/Animal\/Bird\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eFully articulating 1.03 million-dot Vari-angle LCD touchscreen and new touch menu\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eNew dial with Stills\/Movie\/Slow and Quick Motion\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUpgraded 3.69 million-dot OLED viewfinder\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eImproved grip\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eBetter connectivity with Digital Multi-Interface (MI) Shoe, USB Type-C, 1000Base-T Ethernet, 5GHz WiFi, and HDMI Type-A\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eRemote control and focusing with Imaging Edge App\u003c\/p\u003e\n\u003c\/article\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003carticle class=\"pair\"\u003e\n\u003ch4\u003eKey Movie features\n\u003c\/h4\u003e\n\u003cp\u003e4K\/60p in Super 35 format with full pixel readout without binning\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eFull frame 7K oversampling 4K\/30p\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eFull HD 120p\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003e10bit 4:2:2 with All-Intra compression, XAVC-HS \/ H.265 at a max bitrate of 600Mbps\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eS-Log3 and additional S-Cinetone with 15+ stops of dynamic range\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eTop panel video record button\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eUnique Sony AF assist from the FX6 Cinema Line with breathing compensation and focus map\u003c\/p\u003e\n\u003c\/article\u003e\n\u003carticle class=\"pair\"\u003e\n\u003cp\u003eLive stream via USB\u003c\/p\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e"}

Sony Alpha A7IV

Product Description

The populair Sony a7 III has now received the long awaitede opdate! The Sony a7 IV.

Minimum subscription
Price per month
kr 3,949.00 DKK
Maximum quantity available reached.
I WANT TO SUBSCRIBE
Wedio suport team Wedio suport team Wedio suport team

We are here to answer all your questions. Give us a call on +45 69 16 69 50.

Our support team is always happy to help. Start a conversation

Free delivery within 1-3 working days


Pay per month

Powered by

You can always purchase the product outright — at any time.

Your purchase price is kr 18,919.20 DKK

minus the amount already paid throughout your subscription (€7 minimum).


Try our free calculator here


Try our free calculator here

You can always purchase the product outright — at any time.

Your purchase price is kr 18,919.20 DKK minus the amount already paid throughout your subscription (€7 minimum).


Try our free calculator here

Try our free calculator here

Access without ownership — it just makes sense.

Gear that finances itself

Rent out gear to other creators when it’s not in use. You only have to rent out 2–5 days per month to cover the subscription.

Pay monthly. Enjoy daily

Enjoy simple monthly payments with no hidden costs and avoid the hassle and years of financial commitments.

Pay over time. Interest-free

After your minimum subscription period, you can continue subscribing, return the equipment or buy it outright.

Have peace of mind

Every subscription comes with global insurance. You won’t risk being in a financial bind if an accident should occur.

How subscription works

Select products

Select your product(s), from our available gear collection.

Choose period

Choose between 1, 3 or 6 months minimum subscription period.

Enjoy flexibility

The gear will be delivered to you, and you will be billed monthly.

Enjoy flexibility

The gear will be delivered to you, and you will be billed monthly.

The new Sony a7IV Mirrorless Digital Camera Body has been designed from the ground up to create the definitive full frame hybrid in the mirrorless E-mount range. Sony has included a completely new 33 Megapixel full frame back illuminated CMOS sensor inside a new body design, with technology ported over from their flagship Alpha 1 and A7S III camera. The a7 IV harnesses the power from the latest Bionz XR engine and boasts a fully articulating LCD touchscreen, ideal for vloggers, videographers, portrait and wedding photographers and any other content creators. The new Sony a7IV contains a wide range of improvement from its predecessor including blistering speed improvements, better and faster Autofocus and useability enhancements across the board.

New 33 Megapixel full frame back-illuminated Exmor R CMOS sensor

Latest generation Bionz XR image processing engine

Improved low light performance and noise management with native ISO 100 to 51,200 (expandable to 204,800 for stills and 102,400)

Upgraded 5.5 stops 5-axis in-body image stabilisation system

10fps continuous shooting with AF/AE Tracking, now up to f/22

Uninterrupted shooting with over 828 JPEG + RAW images

Dual card slots with 1x CFexpress Type A and SD UHS II

759 AF points (94% coverage) with 30% AF-S speed improvement

Real-time Eye AF for Human/Animal/Bird

Fully articulating 1.03 million-dot Vari-angle LCD touchscreen and new touch menu

New dial with Stills/Movie/Slow and Quick Motion

Upgraded 3.69 million-dot OLED viewfinder

Improved grip

Better connectivity with Digital Multi-Interface (MI) Shoe, USB Type-C, 1000Base-T Ethernet, 5GHz WiFi, and HDMI Type-A

Remote control and focusing with Imaging Edge App


Key Movie features

4K/60p in Super 35 format with full pixel readout without binning

Full frame 7K oversampling 4K/30p

Full HD 120p

10bit 4:2:2 with All-Intra compression, XAVC-HS / H.265 at a max bitrate of 600Mbps

S-Log3 and additional S-Cinetone with 15+ stops of dynamic range

Top panel video record button

Unique Sony AF assist from the FX6 Cinema Line with breathing compensation and focus map

Live stream via USB

Get your questions answered

Is there a hidden binding period for my subscription?


No. After your minimum subscription period (1, 3, or 6 months), you can continue subscribing, return the equipment or buy it outright — whenever it suits you.

What if this product is damaged during the subscription period?


Wedio Global Insurance applies to every subscription and covers: sudden damage, display breakage, water damage, fire, electrical damage, defects, burglary, and robbery assaults. You will only pay the for first 10% of any damage; however, this is capped at a maximum of €667 (DKK 5,000) and a minimum of €267 (DKK 2,000).

What condition is the gear in?


The gear is always in “new”, “good as new”, or in “used but good” condition. You can always check to see if the equipment is new or used on a specific product page.

What if the product I want is not on the Wedio platform?


Contact us via our chat or on email (info@wedio.com) and we will do everything we can to source the gear for you.

Is there a hidden binding period for my subscription?


No. After your minimum subscription period (1, 3, or 6 months), you can continue subscribing, return the equipment or buy it outright — whenever it suits you.

What if this product is damaged during the subscription period?


Wedio Global Insurance applies to every subscription and covers: sudden damage, display breakage, water damage, fire, electrical damage, defects, burglary, and robbery assaults. You will only pay the for first 10% of any damage; however, this is capped at a maximum of €667 (DKK 5,000) and a minimum of €267 (DKK 2,000).

How can I rent out the gear?


When you subscribe to any gear, you can choose to rent it out when you are not using it by listing it on www.wedio.com. This allows you to potentially reduce the costs of your subscription.

When do I pay for the first month’s subscription?


The first payment is made when you have set up your payment details for your subscription. Your future payments will be invoiced monthly on the first day of a new month. For the second payment, the payment is settled so that your future monthly payments follow the calendar year.

What if the product I want is not on the Wedio platform?


Contact us via our chat or on email (info@wedio.com) and we will do everything we can to source the gear for you.

Can I purchase the subscribed gear?


Yes. You can always purchase the product outright — at any time.
Your price is the purchase price minus the amount already paid throughout your subscription — but minimum €7 in service fee per item. You find the purchase price on each product page.

Do I have to worry about signs of use?


No, we want you to enjoy your gear as if it were your own. Small scratches and normal signs of use will be cleaned once returned to us, free of charge.

How can I rent out the gear?


When you subscribe to any gear, you can choose to rent it out when you are not using it by listing it on www.wedio.com. This allows you to potentially reduce the costs of your subscription.

When do I pay for the first month’s subscription?


The first payment is made when you have set up your payment details for your subscription. Your future payments will be invoiced monthly on the first day of a new month. For the second payment, the payment is settled so that your future monthly payments follow the calendar year.

Can I purchase the subscribed gear?


Yes. You can always purchase the product outright — at any time.
Your price is the purchase price minus the amount already paid throughout your subscription — but minimum €7 in service fee per item. You find the purchase price on each product page.

Do I have to worry about signs of use?


No, we want you to enjoy your gear as if it were your own. Small scratches and normal signs of use will be cleaned once returned to us, free of charge.

What condition is the gear in?


The gear is always in “new”, “good as new”, or in “used but good” condition. You can always check to see if the equipment is new or used on a specific product page.

What condition is the gear in?


The gear is always in “new”, “good as new”, or in “used but good” condition. You can always check to see if the equipment is new or used on a specific product page.

What if the product I want is not on the Wedio platform?


Contact us via our chat or on email (info@wedio.com) and we will do everything we can to source the gear for you.

Related products  

NL