{"id":4668788113546,"title":"Sony Alpha A7R IV","handle":"sony-alpha-a7r-iv","description":"\u003cp\u003eEnter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.  \u003c\/p\u003e\n\u003c!-- TABS --\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003eVirtuoso expression. Sony’s full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and remarkably high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003e\u003cstrong\u003eLens Mount\u003c\/strong\u003e Sony E\u003cbr\u003e \u003cstrong\u003eCamera Format\u003c\/strong\u003e Full-Frame (1x Crop Factor)\u003cbr\u003e \u003cstrong\u003ePixels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eActual: 62.5 Megapixel\u003cbr\u003e Effective: 61 Megapixel\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eMaximum Resolution\u003c\/strong\u003e 9504 x 6336\u003cbr\u003e \u003cstrong\u003eAspect Ratio\u003c\/strong\u003e 1:1, 3:2, 4:3, 16:9\u003cbr\u003e \u003cstrong\u003eSensor Type\u003c\/strong\u003e CMOS\u003cbr\u003e \u003cstrong\u003eSensor Size\u003c\/strong\u003e 35.7 x 23.8 mm\u003cbr\u003e \u003cstrong\u003eImage File Format\u003c\/strong\u003e JPEG, Raw\u003cbr\u003e \u003cstrong\u003eBit Depth\u003c\/strong\u003e 14-Bit\u003cbr\u003e \u003cstrong\u003eImage Stabilization\u003c\/strong\u003e Sensor-Shift, 5-Axis\u003cbr\u003e \u003cstrong\u003eISO Sensitivity\u003c\/strong\u003e Auto, 100 to 32000 (Extended: 50 to 102400)\u003cbr\u003e \u003cstrong\u003eShutter Speed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMechanical Shutter\u003cbr\u003e 1\/8000 to 30 Second\u003cbr\u003e Bulb Mode\u003cbr\u003e 1\/8000 to 1\/4 Second in Movie Mode\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eMetering Method\u003c\/strong\u003e Center-Weighted Average, Highlight Weighted, Multiple, Spot\u003cbr\u003e \u003cstrong\u003eExposure Modes\u003c\/strong\u003e Aperture Priority, Manual, Program, Shutter Priority\u003cbr\u003e \u003cstrong\u003eExposure Compensation\u003c\/strong\u003e -5 to +5 EV (1\/3, 1\/2 EV Steps)\u003cbr\u003e \u003cstrong\u003eMetering Range\u003c\/strong\u003e -3 to 20 EV\u003cbr\u003e \u003cstrong\u003eWhite Balance\u003c\/strong\u003e Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater\u003cbr\u003e \u003cstrong\u003eContinuous Shooting\u003c\/strong\u003e Up to 10 fps at 61 MP for up to 68 Frames (JPEG)\u003cbr\u003e \u003cstrong\u003eInterval Recording\u003c\/strong\u003e Yes\u003cbr\u003e \u003cstrong\u003eSelf-Timer \u003c\/strong\u003e2\/5\/10-Second Delay\u003cbr\u003e \u003cstrong\u003eRecording Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eXAVC S\u003cbr\u003e UHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p [60 to 100 Mb\/s]\u003cbr\u003e Full HD (1920 x 1080) at 23.976p\/24.00p\/25p\/29.97p\/50p\/59.94p\/100p\/119.88p [16 to 100 Mb\/s]\u003cbr\u003e AVCHD\u003cbr\u003e Full HD (1920 x 1080) at 50i\/59.94i [17 to 24 Mb\/s]\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eExternal Recording Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4:2:2 8-Bit\u003cbr\u003e DCI 4K (4096 x 2160) at 23.976p\/25p\/29.97p\u003cbr\u003e Full HD (1920 x 1080) at 23.976p\/50i\/50p\/59.94i\/59.94p\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eVideo Encoding\u003c\/strong\u003e NTSC\/PAL\u003cbr\u003e \u003cstrong\u003eISO Sensitivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAuto: 100 to 12800\u003cbr\u003e Manual: 100 to 32000\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eAudio Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt-In Microphone (Stereo)\u003cbr\u003e External Microphone Input (Stereo)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eFocus Type\u003c\/strong\u003e Auto and Manual Focus\u003cbr\u003e \u003cstrong\u003eFocus Mode\u003c\/strong\u003e Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), \u003cstrong\u003eManual Focus\u003c\/strong\u003e (M), Single-Servo AF (S)\u003cbr\u003e \u003cstrong\u003eAutofocus Points\u003c\/strong\u003e Phase Detection: 567\u003cbr\u003e \u003cstrong\u003eContrast\u003c\/strong\u003e Detection: 425\u003cbr\u003e \u003cstrong\u003eAutofocus Sensitivity\u003c\/strong\u003e -3 to +20 EV\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2021-02-11T15:39:25+01:00","created_at":"2020-03-10T15:24:46+01:00","vendor":"Sony","type":"Camera","tags":["mount:Sony E","partner:click-svendborg","purchase:25999.2","type:Mirrorless","vendor:Sony"],"price":171920,"price_min":171920,"price_max":431920,"available":true,"price_varies":true,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":37770237280406,"title":"1 month","option1":"1 month","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Sony Alpha A7R IV - 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A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.  \u003c\/p\u003e\n\u003c!-- TABS --\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003eVirtuoso expression. Sony’s full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and remarkably high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cdiv class=\"padding-around\"\u003e\n\u003cp\u003e\u003cstrong\u003eLens Mount\u003c\/strong\u003e Sony E\u003cbr\u003e \u003cstrong\u003eCamera Format\u003c\/strong\u003e Full-Frame (1x Crop Factor)\u003cbr\u003e \u003cstrong\u003ePixels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eActual: 62.5 Megapixel\u003cbr\u003e Effective: 61 Megapixel\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eMaximum Resolution\u003c\/strong\u003e 9504 x 6336\u003cbr\u003e \u003cstrong\u003eAspect Ratio\u003c\/strong\u003e 1:1, 3:2, 4:3, 16:9\u003cbr\u003e \u003cstrong\u003eSensor Type\u003c\/strong\u003e CMOS\u003cbr\u003e \u003cstrong\u003eSensor Size\u003c\/strong\u003e 35.7 x 23.8 mm\u003cbr\u003e \u003cstrong\u003eImage File Format\u003c\/strong\u003e JPEG, Raw\u003cbr\u003e \u003cstrong\u003eBit Depth\u003c\/strong\u003e 14-Bit\u003cbr\u003e \u003cstrong\u003eImage Stabilization\u003c\/strong\u003e Sensor-Shift, 5-Axis\u003cbr\u003e \u003cstrong\u003eISO Sensitivity\u003c\/strong\u003e Auto, 100 to 32000 (Extended: 50 to 102400)\u003cbr\u003e \u003cstrong\u003eShutter Speed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMechanical Shutter\u003cbr\u003e 1\/8000 to 30 Second\u003cbr\u003e Bulb Mode\u003cbr\u003e 1\/8000 to 1\/4 Second in Movie Mode\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eMetering Method\u003c\/strong\u003e Center-Weighted Average, Highlight Weighted, Multiple, Spot\u003cbr\u003e \u003cstrong\u003eExposure Modes\u003c\/strong\u003e Aperture Priority, Manual, Program, Shutter Priority\u003cbr\u003e \u003cstrong\u003eExposure Compensation\u003c\/strong\u003e -5 to +5 EV (1\/3, 1\/2 EV Steps)\u003cbr\u003e \u003cstrong\u003eMetering Range\u003c\/strong\u003e -3 to 20 EV\u003cbr\u003e \u003cstrong\u003eWhite Balance\u003c\/strong\u003e Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater\u003cbr\u003e \u003cstrong\u003eContinuous Shooting\u003c\/strong\u003e Up to 10 fps at 61 MP for up to 68 Frames (JPEG)\u003cbr\u003e \u003cstrong\u003eInterval Recording\u003c\/strong\u003e Yes\u003cbr\u003e \u003cstrong\u003eSelf-Timer \u003c\/strong\u003e2\/5\/10-Second Delay\u003cbr\u003e \u003cstrong\u003eRecording Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eXAVC S\u003cbr\u003e UHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p [60 to 100 Mb\/s]\u003cbr\u003e Full HD (1920 x 1080) at 23.976p\/24.00p\/25p\/29.97p\/50p\/59.94p\/100p\/119.88p [16 to 100 Mb\/s]\u003cbr\u003e AVCHD\u003cbr\u003e Full HD (1920 x 1080) at 50i\/59.94i [17 to 24 Mb\/s]\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eExternal Recording Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4:2:2 8-Bit\u003cbr\u003e DCI 4K (4096 x 2160) at 23.976p\/25p\/29.97p\u003cbr\u003e Full HD (1920 x 1080) at 23.976p\/50i\/50p\/59.94i\/59.94p\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eVideo Encoding\u003c\/strong\u003e NTSC\/PAL\u003cbr\u003e \u003cstrong\u003eISO Sensitivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAuto: 100 to 12800\u003cbr\u003e Manual: 100 to 32000\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eAudio Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt-In Microphone (Stereo)\u003cbr\u003e External Microphone Input (Stereo)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003cstrong\u003eFocus Type\u003c\/strong\u003e Auto and Manual Focus\u003cbr\u003e \u003cstrong\u003eFocus Mode\u003c\/strong\u003e Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), \u003cstrong\u003eManual Focus\u003c\/strong\u003e (M), Single-Servo AF (S)\u003cbr\u003e \u003cstrong\u003eAutofocus Points\u003c\/strong\u003e Phase Detection: 567\u003cbr\u003e \u003cstrong\u003eContrast\u003c\/strong\u003e Detection: 425\u003cbr\u003e \u003cstrong\u003eAutofocus Sensitivity\u003c\/strong\u003e -3 to +20 EV\u003c\/p\u003e\n\u003c\/div\u003e"}

Sony Alpha A7R IV

Product Description

Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.  

Minimum subscription
Price per month
kr 5,399.00 DKK
Maximum quantity available reached.
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You can always purchase the product outright — at any time.

Your purchase price is kr 25,999.20 DKK

minus the amount already paid throughout your subscription (€7 minimum).


Try our free calculator here


Try our free calculator here

You can always purchase the product outright — at any time.

Your purchase price is kr 25,999.20 DKK minus the amount already paid throughout your subscription (€7 minimum).


Try our free calculator here

Try our free calculator here

Access without ownership — it just makes sense.

Gear that finances itself

Rent out gear to other creators when it’s not in use. You only have to rent out 2–5 days per month to cover the subscription.

Pay monthly. Enjoy daily

Enjoy simple monthly payments with no hidden costs and avoid the hassle and years of financial commitments.

Pay over time. Interest-free

After your minimum subscription period, you can continue subscribing, return the equipment or buy it outright.

Have peace of mind

Every subscription comes with global insurance. You won’t risk being in a financial bind if an accident should occur.

How subscription works

Select products

Select your product(s), from our available gear collection.

Choose period

Choose between 1, 3 or 6 months minimum subscription period.

Enjoy flexibility

The gear will be delivered to you, and you will be billed monthly.

Enjoy flexibility

The gear will be delivered to you, and you will be billed monthly.

Virtuoso expression. Sony’s full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and remarkably high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.

Lens Mount Sony E
Camera Format Full-Frame (1x Crop Factor)
Pixels

Actual: 62.5 Megapixel
Effective: 61 Megapixel


Maximum Resolution 9504 x 6336
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Sensor Type CMOS
Sensor Size 35.7 x 23.8 mm
Image File Format JPEG, Raw
Bit Depth 14-Bit
Image Stabilization Sensor-Shift, 5-Axis
ISO Sensitivity Auto, 100 to 32000 (Extended: 50 to 102400)
Shutter Speed

Mechanical Shutter
1/8000 to 30 Second
Bulb Mode
1/8000 to 1/4 Second in Movie Mode


Metering Method Center-Weighted Average, Highlight Weighted, Multiple, Spot
Exposure Modes Aperture Priority, Manual, Program, Shutter Priority
Exposure Compensation -5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range -3 to 20 EV
White Balance Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting Up to 10 fps at 61 MP for up to 68 Frames (JPEG)
Interval Recording Yes
Self-Timer 2/5/10-Second Delay
Recording Modes

XAVC S
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.976p/24.00p/25p/29.97p/50p/59.94p/100p/119.88p [16 to 100 Mb/s]
AVCHD
Full HD (1920 x 1080) at 50i/59.94i [17 to 24 Mb/s]


External Recording Modes

4:2:2 8-Bit
DCI 4K (4096 x 2160) at 23.976p/25p/29.97p
Full HD (1920 x 1080) at 23.976p/50i/50p/59.94i/59.94p


Video Encoding NTSC/PAL
ISO Sensitivity

Auto: 100 to 12800
Manual: 100 to 32000


Audio Recording

Built-In Microphone (Stereo)
External Microphone Input (Stereo)


Focus Type Auto and Manual Focus
Focus Mode Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)
Autofocus Points Phase Detection: 567
Contrast Detection: 425
Autofocus Sensitivity -3 to +20 EV

Get your questions answered

Is there a hidden binding period for my subscription?


No. After your minimum subscription period (1, 3, or 6 months), you can continue subscribing, return the equipment or buy it outright — whenever it suits you.

What if this product is damaged during the subscription period?


Wedio Global Insurance applies to every subscription and covers: sudden damage, display breakage, water damage, fire, electrical damage, defects, burglary, and robbery assaults. You will only pay the for first 10% of any damage; however, this is capped at a maximum of €667 (DKK 5,000) and a minimum of €267 (DKK 2,000).

What condition is the gear in?


The gear is always in “new”, “good as new”, or in “used but good” condition. You can always check to see if the equipment is new or used on a specific product page.

What if the product I want is not on the Wedio platform?


Contact us via our chat or on email (info@wedio.com) and we will do everything we can to source the gear for you.

Is there a hidden binding period for my subscription?


No. After your minimum subscription period (1, 3, or 6 months), you can continue subscribing, return the equipment or buy it outright — whenever it suits you.

What if this product is damaged during the subscription period?


Wedio Global Insurance applies to every subscription and covers: sudden damage, display breakage, water damage, fire, electrical damage, defects, burglary, and robbery assaults. You will only pay the for first 10% of any damage; however, this is capped at a maximum of €667 (DKK 5,000) and a minimum of €267 (DKK 2,000).

How can I rent out the gear?


When you subscribe to any gear, you can choose to rent it out when you are not using it by listing it on www.wedio.com. This allows you to potentially reduce the costs of your subscription.

When do I pay for the first month’s subscription?


The first payment is made when you have set up your payment details for your subscription. Your future payments will be invoiced monthly on the first day of a new month. For the second payment, the payment is settled so that your future monthly payments follow the calendar year.

What if the product I want is not on the Wedio platform?


Contact us via our chat or on email (info@wedio.com) and we will do everything we can to source the gear for you.

Can I purchase the subscribed gear?


Yes. You can always purchase the product outright — at any time.
Your price is the purchase price minus the amount already paid throughout your subscription — but minimum €7 in service fee per item. You find the purchase price on each product page.

Do I have to worry about signs of use?


No, we want you to enjoy your gear as if it were your own. Small scratches and normal signs of use will be cleaned once returned to us, free of charge.

How can I rent out the gear?


When you subscribe to any gear, you can choose to rent it out when you are not using it by listing it on www.wedio.com. This allows you to potentially reduce the costs of your subscription.

When do I pay for the first month’s subscription?


The first payment is made when you have set up your payment details for your subscription. Your future payments will be invoiced monthly on the first day of a new month. For the second payment, the payment is settled so that your future monthly payments follow the calendar year.

Can I purchase the subscribed gear?


Yes. You can always purchase the product outright — at any time.
Your price is the purchase price minus the amount already paid throughout your subscription — but minimum €7 in service fee per item. You find the purchase price on each product page.

Do I have to worry about signs of use?


No, we want you to enjoy your gear as if it were your own. Small scratches and normal signs of use will be cleaned once returned to us, free of charge.

What condition is the gear in?


The gear is always in “new”, “good as new”, or in “used but good” condition. You can always check to see if the equipment is new or used on a specific product page.

What condition is the gear in?


The gear is always in “new”, “good as new”, or in “used but good” condition. You can always check to see if the equipment is new or used on a specific product page.

What if the product I want is not on the Wedio platform?


Contact us via our chat or on email (info@wedio.com) and we will do everything we can to source the gear for you.

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